Wednesday, January 30, 2013

Ubisoft On Prince of Persia Franchise

There hasn’t been a new Prince of Persia since 2010′s The Forgotten Sands. Ubisoft hasn’t made any major announcements about the IP.

Ubisoft Montreal CEO Yannis Mallat, in an interview with IGN, noted that Prince of Persia “is being paused”: “Brand management is a tricky thing. It needs people’s attention a lot. I think it is fair to say that, right now, Prince of Persia is being paused. But we said the same thing for some other brands that suddenly popped up because a team is willing to do it.”
Fear not, Prince of Persia fans – the series isn’t dead. It’s merely resting for now. Prince of Persia is still very significant for Ubisoft.

“I’m not scared at all for Prince of Persia fans. We’ll find something to entertain them with in the future. Prince of Persia is part of Ubisoft’s portfolio. As a matter of fact, we sometimes iterate on franchises and sometimes we give them time to breathe and time to grow, or time to rest. Prince of Persia is as important as any other franchise for Ubisoft. As soon as we have something to show, we will.”

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