Sunday, October 7, 2012

Sony Suing Bridgestone Over Kevin Butler’s Wii Commercial

Things are getting really weird with Bridgestone’s recent Wii-related commercial. It all started when Kevin Butler was spotted in the company’s 'Game On' promotion featuring the Wii. It didn’t take long for an updated TV spot to be released, this time featuring a new actor and not Kevin Butler.

Sony appears to be suing Bridgestone and Wildcat Creek, Inc. for the commercial. Ironically enough, it seems Bridgestone hired the Wildcat advertising company for the promo, and Kevin Butler (Jerry Lambert), is its president. 

Sony filed against the two parties around a month ago. Documents reveal that the case is centered around trademark infringement. 

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