Sony is trying to stop developers from simply porting games to the system in an effort to save it from the fate of the PSP. The evidence of Sony's guidance so far is questionable. While titles such as Uncharted: The Golden Abyss, WipEout 2048 and Gravity Rush have represented solid PS Vita exclusive efforts from Sony-only franchises, many other Vita games have simply been small-screen ports of console titles.
Sony's marketing VP John Koller said: "The issue that happened with PSP is we got overrun with ports. It became very difficult for us to define what made PSP unique. The content development became a bit unstructured or decentralized, in that we got a lot of content that was on PlayStation 2 and got thrown over to the handheld."
John Koller looks to the future, pointing to games such as Call of Duty Black Ops: Declassified and Assassin's Creed 3: Liberation - two major console franchises coming to PS Vita with all new games.